Earlier in the month, Warner Bros. announced their latest lineup of LEGO Dimensions toys, which included Sonic the Hedgehog, Adventure Time, and Harry Potter. While Disney may have cancelled Disney Infinity, Warner Bros. believes that the toys-to-life genre is still very important. WB Games president David Haddad recently spoke with IGN and explained the company’s current strategy.
“We still view [toys to life] as a large and important category for us to participate in. We still view it, even though there are changes to the structure of the industry, as a very large category.” — David Haddad
Haddad further states that WB Games is “staying away from dead-ends and barriers” by allowing the Year Two content to work with the original game in 2015. I’m excited to see what else WB Games has in store for the future!