Every month the NPD (National Purchase Diary) Group releases a sales report that highlights the top-selling hardware and software in the United States, but their reports are becoming an increasingly less accurate picture of the overall market. This is because the NPD Group only tracks retail sales, and digital sales are on the rise. This practice has led the Entertainment Software Association to criticize the NPD Group, and it looks like those complaints have been heard.
The NPD Group has announced that they will begin including digital sales from a selection of popular publishers in their future reports, beginning with the June sales report that will be released on July 21st. At this time, eight publishers have opted to provide the NPD Group with monthly sales information, but hopefully more will follow in the future. The current list includes:
- Deep Silver
- Electronic Arts
- Square Enix
- Take Two Interactive
- Warner Bros. Interactive Entertainment
The sales data provided to the NPD Group will be from the PlayStation Store and the Xbox Games Store. PC sales will be listed separately and will include digital sales through Steam and retail sales. Sony, Nintendo, and Microsoft will not be providing sales data for their first-party games at this time, and digital sales will not be provided from some certain sources, including Uplay platform, Origin platform, Battle.net, and the Nintendo eShop. As such, digital sales information will still be very incomplete, but it’s a step in the right direction.