Ever since My Nintendo was announced, Nintendo fans have been eagerly awaiting details on the company’s new rewards system. In a recent interview with TIME Magazine, Nintendo of America president Reggie Fils-Aimé calls it a “virtual hub for all of your consumer interactions with Nintendo IP.” Reggie says My Nintendo will know if you “play games, watch videos, [or] conceptually go to Universal Studios.” The system is described as a “much larger vision,” and that’s why Club Nintendo had to be taken down to make room for the new system.
“Club Nintendo as a program really at its heart rewarded existing players and rewarded them initially with physical goods, and later on here in the Americas with digital goods, digital content, full games that we made available to consumers that they used their Play Nintendo coins to get access to. What’s different with My Nintendo, is that My Nintendo is meant to be the virtual hub for all of your consumer interactions with Nintendo IP.
“Meaning playing a smart device app from Nintendo, it recognizes that you’ve done that and you’ll be rewarded for that activity. Purchase games for our dedicated game systems, My Nintendo will know, you’ll be rewarded for that activity. Play games, watch videos, conceptually go to Universal Studios, the thought process is that this is a more robust and sticky way for you as a consumer to interact with all things Nintendo, for it to be tracked, and then for you to be rewarded for all that activity. Given that much larger vision, the mechanics of the program needed to be completely rethought and redone. And that’s why we sunsetted Club Nintendo to create this new program.
“[My Nintendo] is tremendously ambitious. It is something where we’re trying to take a very complicated concept and simplify it as much as we can. But that’s why we had to make the transition from one program into something that’s very different in execution.” — Reggie Fils-Aimé
What are your thoughts on Reggie’s latest statements on My Nintendo? Are you looking forward to the system being implemented in 2016? Let us know in the comment section.