Pokémon GO was like a wildfire when it first came out, quickly spreading around the world and captivating countless players in numerous nations. Things have started to settle down recently, though, with a lack of certain features catching the ire of some fans while others just got bored and moved on, as is standard practice for mobile games. Even so, the app remains popular according to a new study by Slice Intelligence. They’ve found that although GO has lost a vast number of its paying customers, but it is still making more revenue than any other app.
Slice Intelligence examined GO‘s peak back in July and compared it to the current level of paying players, finding that that number has dropped by a large 79%. Even so, for the month of August it accounted for 28% of the revenue of the entire mobile platform, far out-performing other games with in-game purchase options like Candy Crush or Clash of Clans.
Slice also looked at other parts of the market, like the mobile market as a whole. While GO‘s release initially motivated gamers to start spending money in other apps, they found that those levels have since dropped back to pre-Pokémon levels. However, there is a ongoing effect for Nintendo and The Pokémon Company, as Pokémon-related products are continuing to see a rise in sales thanks to the mobile game’s success. It looks like even though players may not be sticking with GO or the mobile scene, the game has still reawakened Pokémania in many people.
You can check out some charts for all this info in the gallery below. What do you think of Pokémon GO two months later? Are you still enamored with the game, or have you left it behind? And has it inspired you to look into other parts of the Pokémon franchise, like the upcoming 3DS games or those Eevee plushies from Build-A-Bear? Let us know in the comments!
Source: Slice Intelligence