It’s been a bit of an off year for Nintendo in terms of core releases, as a relatively low number of 3DS and Wii U games were released in 2016 while the company geared up to launch Nintendo Switch next March. However, Nintendo has found other ways to keep money flowing in, and more importantly, they are working hard to improve their brand awareness. They’re doing particularly well in the latter category, as research shows that online searches for Nintendo-related teams have skyrocketed in recent months.

According to Venture Beat (via data provided by
SimilarWeb), online interest in Nintendo has seen an enormous spike in the second half of 2016. Searches for Nintendo-related terms began to climb in the summer with the release of Pokémon GO, but they’ve really been exploding since September with the reveal or release of Nintendo products like the upcoming Nintendo Switch, the NES Classic Edition console, and Super Mario Run.

Since this spike, Nintendo’s search traffic volume has been higher than that of PlayStation and Xbox combined. The driving force behind this search surge is an increase in the number of popular Nintendo terms that are drawing interest. At the start of the year, just six Nintendo-related words were pulling in large amounts of traffic, but that number has grown to 101 in recent months.

“The growth in Nintendo’s search traffic over 2016 is so big that when comparing its search traffic in November 2016 to January 2016, it multiplied its search traffic by [a factor of] 60. In January 2016, we were able to identify a total of 39 keywords generating traffic for these brands. Nintendo had 6, Xbox had 16, and PlayStation had 17. While in November 2016, we were able to identify 183 of such keywords. [And then], Nintendo had 101, Xbox had 30, and PlayStation had 52.”
— SimilarWeb

This increased awareness and interest in the Nintendo brand is good news for a company looking to launch a new home console after their previous effort undersold expectations by tens of millions. Nintendo will look to continue this expansion of their brand going forward, as they are interested in film and TV adaptations of their IP and they have teamed up with Universal Studios to create Super Nintendo World.

Source: VentureBeat

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Ben Lamoreux


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