Nintendo of America’s Senior Director of Corporate Communications, Charlie Scibetta, recently spoke to TechCrunch about the way Nintendo approaches their E3 plans. “Every year we look at it fresh and don’t think about what we did the year before,” Scibetta explained. “It’s about what we want to talk about this year and how we want to get the word out.” This year, that meant announcing in advance that Nintendo would have just one demo: The Legend of Zelda: Breath of the Wild. “There’s always speculation at a show like E3,” said Scibetta, “but for us, we stayed true to what we intended to do.”
More interestingly for Nintendo fans, Scibetta has explained that this approach may lead to an eventual return to an on-stage press conference for Nintendo in the future. “For future years, it could be an execution like we did this time,” explained Scibetta, “we could go back to a presentation, we could do more Treehouse Live, we could go to a digital event, we could do something new.” The last time Nintendo took stage during E3 was in 2012; since E3 2013, the company’s E3 proceedings have taken place entirely through pre-recorded streamed presentations and showfloor demos.
Would you be excited to see Nintendo return to the E3 stage? Let us know in the comments.