The best way to react to this situation is to use this.
You read that title correctly. For the first time in this millennium, Nintendo will not be holding a press conference at the Electronic Entertainment Expo, according to a translated statement from Satoru Iwata. This is quite the unexpected news from Nintendo. Here’s what the translation says.
“Unlike previous years, we will not have a large-scale [E3] presentation directed to everyone in the world. Instead, we are planning several smaller events focusing on software for America. Among these hands-on events will be one for American distributors and another for western media.”
“In the past we invited reporters, investors and analysts, industry partners, such as software publishers, and distributors who attended E3 to our large-scale presentations. We also used them as a communication tool in which we broadcast our presentations on the Internet to reach out to video game fans around the globe. I believe that many are expecting us to host a similar event this year. On the other hand, since we set out on new endeavors such as Nintendo Direct two years ago in October, we have been paying special attention to the fact that different people demand different types of information from us.”
“For example, as video game fans are looking for information about games, it seems that they are less interested in sales figures that investors and analysts on the other hand attach much greater importance to, and distribution partners are looking for information on how we are going to market our products in the immediate future,” he continued. “At previous financial briefing sessions we announced information about our products, showed videos and even uploaded the recording of these events onto our website, but given that we now have an established method such as Nintendo Direct, we feel that we will be able to deliver our messages more appropriately and effectively by doing so individually based on the various needs of different groups of people.”
“At E3 this year, we are not planning to launch new hardware, and our main activity at E3 will be to announce and have people experience our software. Many people are certainly very interested in learning more about the Wii U titles that we are going to announce. We will use E3 as an ideal opportunity to talk in detail mainly about the Wii U titles that we are going to launch this year, and we also plan to make it possible for visitors to try the games immediately. As a brand new challenge, we are working to establish a new presentation style for E3.”
“Also, I did not speak at last year’s presentation, and I am not planning to speak at these events at the E3 show this year either. Apart from these exclusive events for visitors, we are continuing to investigate ways to deliver information about our games directly to our home audience around the time of E3. We will share more information about them once they have officially been decided. During the E3 period, we will utilize our direct communication tools, such as Nintendo Direct, to deliver information to our Japanese audience, including those who are at this financial briefing, mainly focusing on the software that we are going to launch in Japan, and we will take the same approach outside Japan for the overseas fans as well.”
This news shouldn’t be interpreted as “Nintendo will not be at E3.” It is highly likely the company will still show off software on the show floor throughout the conference. A prerecorded, or even live, Nintendo Direct may even be in the works. However, there is no way around stating how Iwata has confirmed there is no major press conference from them this year.
I hope Nintendo can bring the hype needed for both of its consoles without a conference this year.
Just… Holy (excuse my language) shit. My body wasn’t ready for this at all. Neither was my heart.