Nintendo has been known for their exclusivity and their hesitance towards sharing their IP for many years, but as of late we’ve been seeing a trend of partnerships between Nintendo and various other contenders in the entertainment market. An upcoming Universal Parks project, a plan to move into mobile gaming, and even a crossover with Activision’s Skylanders have been announced in the past few months. Why is it that Nintendo has become so eager to lend out their franchises? In the words of Reggie Fils-Aime, president of Nintendo of America, “I don’t think it’s so much that the approach to our IP has changed. I think maybe we’re finding more partners and we’re finding people who really share our vision for how to leverage intellectual property.”

What is Nintendo’s
“vision” on how their IP should be used? Reggie explained his thoughts further:

“[W]e want to make sure when we work with business partners or we work on collaborations that we’re partnering with people who understand the value of intellectual property, and can help us in propelling our IP forward.”
— Reggie Fils-Aime

In particular Reggie detailed the process of becoming partners with Activision, and when they collaborated with Nintendo to add Donkey Kong and Bowser to

“Because Activision recognized that with Nintendo’s strength with families and kids, that having conversations with us and creating a business would be effective, but it needed to fit with Nintendo’s philosophies and how we view the marketplace.” — Reggie Fils-Aime

With as strong of a line up of first-party names and franchises as they have, do you believe that Nintendo’s decision to lend out their characters and IPs is worthwhile? Who do you want to be part of Nintendo’s next collaboration? Share your thoughts in the comments below!

Washington Post (via GoNintendo)

Our Verdict

Kendra Robinson
My first introduction to video games was through my parents, both were avid fans of JRPGs. When I was a toddler, I'd watch my father play Final Fantasy VII on our PlayStation for hours and hours. I was enamored by all the sights and the music that the game had to offer. Shortly thereafter, I got the first video game I could call my very own: Pokémon Blue Version. It was through Blue-- with the help of my older siblings, who each had a copy of Red Version-- that I started to learn how to read... as well as come to learn just how much I'd love video games. Since then, games have become a very large staple in my life. I began to learn Japanese so that someday I could play games that weren't available in North America. I started playing piano and clarinet in sixth grade so that I could learn to play the video game music that I'd come to love so much--with particular fondness towards Koji Kondo's work in the Zelda franchise. Now I'm a college student with an instrument repertoire made up of 16 different instruments, and I sometimes write my own compositions in my spare time. Outside of Koji Kondo-san, my musical influences (in no particular order of preference) are composers Nobuo Uematsu, Yoko Shimomura, Hiroyuki Sawano, Keiichi Okabe, Motoi Sakuraba, and Hideyuki Fukusawa. Based in the Greater Vancouver area of Canada, I plan to do my best to bring the latest news in the video game world so that people like me can be brought together by a common interest-- or rather, passion. Hope to see you around!


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