It’s no surprise that Nintendo has seen lackluster sales from the Wii U. On the other hand, the 3DS has been
doing quite well. In an interview with CNET Executive Editor Roger Cheng, Scott Moffitt, Executive Vice President of Sales and Marketing at Nintendo of America, had the following to say:

We know the power of great software driving hardware … We have powerhouse titles that will drive hardware sales this holiday season.

He went on to compare the Wii U to the 3DS, which initially saw slow sales, and then picked up. He added:

With some great content coming on Wii U, we will ignite sales and start seeing phenomenal growth.

Cheng even admits that, “The critical holiday sales period will serve as a good barometer of the enduring popularity of Nintendo’s brands.” However, he points out the stiff competition from the PlayStation 4 and the Xbox One, which will likely see releases around then, as we have heard. Additionally, the price announcements may cause woes for Nintendo, in spite of which they are choosing not to adjust the price tag of the Wii U.

We have heard from other Nintendo execs (Moffitt, Satoru Iwata) as to how they are trying to get people to buy the Wii U. With the announcement of so many new titles in well-established franchises, Nintendo may buoy back to the top.

Do you own a Wii U? Or are you waiting until the holidays to purchase one, perhaps? Let us know in the comments below.

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Luke Powers
Luke is a graduate from McGill University (BA '13). He has been a gamer since childhood and enjoys playing, watching, and reading about video games.

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