Shigeru Miyamoto recently spoke out at Nintendo’s investor briefing concerning the current situation of their next-gen console, codenamed NX, and it sounds like the company is now looking beyond just licensing their IP to third parties. Rather than being overly protective of the direction of their catalogue as they have been in the past, Nintendo is now planning on utilizing a more aggressive approach regarding their IP’s in hopes to bring greater prospects to the company’s future.
Miyamoto also mentioned how smart devices will be used in bridging the gap between Nintendo’s audience:
“We are going to be far more aggressive in using our IP, and not just stop with licensing, as in the past. The first example is Amiibo. We want our IP to better reach more children, and smart devices is just one vehicle.” — Shigeru Miyamoto
Do you think Nintendo is being aggressive enough with their IP? What else do you think they should do? Let us know in the comments below.
Source: Wall Street Journal Japan