Mods with price tags on Steam has not been a popular topic since its launch a few days ago, and unpopular opinion, it turns out, is not cheap for a major company like Valve. CEO Gabe Newell took to a Reddit AMA to assuage some of the outrage a couple days ago, and he has expressed his disappointment with the project – as well as acknowledged its failures. The project has been a PR and financial disaster in the few days it has been around, costing the company about $1 million in its first two days and barely making back 1% of it.
“Let’s assume for a second that we are stupidly greedy. So far the paid mods have generated $10K total. That’s like 1% of the cost of the incremental email the program has generated for Valve employees (yes, I mean pissing off the Internet costs you a million bucks in just a couple of days). That’s not stupidly greedy, that’s stupidly stupid.” — Gabe Newell
He doesn’t seem tremendously happy about the situation. In the same thread, concerns about censorship of the Steam forums talking about the program were brought up, to which Gabe seemed equally upset with.
“Well, if we are censoring people, that’s stupid. I’ll get that to stop. On top of it being stupid, it doesn’t work (see Top Gear forums on Jeremy Clarkson).” — Gabe Newell