Steam has been the biggest name in the realm of digital storefronts for years, but many users and game developers have been frustrated with their policies and curation over the years, and that opens the door to competition. Earlier this year,
Discord launched their own store and began partnering with indie developers, and now Epic Games is entering the market with an enticing offer for developers of all sizes.

The Epic Games Store has one big developer advantage over most other online storefronts, and that’s their revenue sharing model. While most stores typically take around 30% of profits made from sales, The Epic Games Store will take just 12%, no matter how great or little success your game achieves.

On top of that, games developed using the Unreal Engine won’t have to pay the usual 5% royalty fee on Epic’s store, which means they’ll generate even more cash. To demonstrate this, Epic Games made a chart that compares the revenue you’d make on Steam versus the revenue you’d make on their store, and it’s a pretty impressive difference.

Beyond the revenue advantage, Epic Games outlined other pillars of their platform, including news feeds, content creator partnerships, and the promise that developers will have complete control of their own pages. Here’s a rundown of everything you can expect from the Epic Games Store:

Have a Direct Relationship With Players
People who buy your games automatically subscribe to your newsfeed so you can reach them with game updates and news about upcoming releases. The newsfeed is front-and-center. You’ll also be able to reach your players through email, if they choose to share it.

Connect with Creators
YouTube content creators, Twitch streamers, bloggers, and others are at the leading edge of game discovery. The 10,000-strong Epic Games Support-A-Creator program helps you reach creators, so they can help you reach players. If you opt to participate, creators who refer players to buy your game will receive a share of the revenue that you set (tracked by code or affiliate marketing link). To jumpstart the creator economy, Epic will cover the first 5% of creator revenue-sharing for the first 24 months.

Developers Control Their Game Pages
As a developer, you control your game page and your newsfeed. There will be no store-placed ads or cross-marketing of competing games on your page, and no paid ads in search results.

All Engines Are Welcome
The Epic Games store is open to games built with any engine, and the first releases span Unreal, Unity and internal engines.

When You Succeed, We Succeed
We’ve built this store and its economic model so that Epic’s interests are aligned with your interests. Because of the high volume of Fortnite transactions, we can process store payments, serve bandwidth, and support customers very efficiently. From Epic’s 12% store fee, we’ll have a profitable business we’ll grow and reinvest in for years to come!

The Epic Games Store will make its debut sometime in 2019. You can expect it to hit PC and Mac first before rolling out “to Android and other open platforms” throughout 2019. At launch, the store will have a selection of carefully curated games, and more will be added over time. Epic has also announced that we’ll be hearing more info about their upcoming store at The Game Awards on Thursday, so tune into Gamnesia for all of our coverage!

Source: Epic Games

Ben Lamoreux


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