Disney, Wargaming, Activision-Blizzard, and others have all stopped showing up to E3 in recent years, and even Sony is skipping E3 2019. Publishers are becoming increasingly less interested in announcing their biggest games in June, and recently another industry giant has announced its decision to take a step back from E3. This time, it’s Electronic Arts.
EA has announced that they will not be holding a traditional press conference at this year’s E3 convention. Previously they removed themselves from the show floor, instead opting to hold a simultaneous “EA Play” event just down the street from E3 proper.
EA Play will return in 2019, but it will no longer happen alongside E3. Instead, EA Play will take place from June 7th – 9th, while E3’s show floor days are June 11th – 13th. While EA won’t be holding a press conference, they will be livestreaming, and their event will focus on “less talk and more play.”
“It all starts this year on Friday night, June 7, 2019, with an all-new EA PLAY kickoff event. We’re skipping the press conference this year and are replacing it with multiple live streams that will air during the first two days of the event, bringing you more of what you’ve told us you want – more gameplay and insights from the teams making the games.”
— Electronic Arts
By shifting EA Play to a few days before E3, EA will no longer have to compete directly with E3 attendees. Fans will be able to go hands-on with EA games on June 8th and 9th. Despite the lack of a press conference, EA is still promising “exclusive gameplay reveals, developer talks, and breaking news.”