Activision Publishing CEO Eric Hirshberg has expressed his belief in Call of Duty: Advanced Warfare‘s early success during the latest financial call for analysts and investors on Tuesday, noting that the shift to a three year development cycle and other new innovations “have paid off.”

“I think the first directional comment we can make is that we think we have a great game, and that’s probably the most important thing. As you noticed it’s our first three year development cycle, which is an important strategic shift we made in terms of the approach. Our first new lead developer in a decade, new innovations that we embraced and championed across every mode of play… Those decisions have paid off.

“As far as performance, as I said before, day one started at midnight this morning, so unfortunately it’s obviously too early for us to tell, but here’s what I can tell you. We were pleased with the results of our day zero edition. Purchase intent is meaningfully up versus last year. There’s great positive sentiment from reviewers. Positive sentiment from consumers on social media is also up. We’ve got great buzz overall on the game and Advanced Warfare was the most pre-ordered game of the year.

“We also have some trends in the console transition working in our favor, with a lot of next gen consoles that we’re hoping during the Holidays. Call of Duty has historically high attach rates to the next gen, so we think we’ll have strong sell-through as the next gen installed base ramps up towards the Holidays. On all, we expect Advanced Warfare will go on and become the
biggest game of the year based on a lot of positive momentum and a lot of positive indicators, most important one being that it’s a great game.” — Eric Hirshberg

Advanced Warfare has been met with positive feedback in its initial launch phase, scoring highly on many prominent gaming sites. What’s your take? Do you think the latest iteration in the Call of Duty franchise is worthy to be called the biggest game of the year?

Source: Activision via DualShockers

Our Verdict

Joel Palermo
Hi everyone, my name is Joel and I'm a huge fan of all different genres of videos games. Specifically, I love horror video games, so expect to see a few articles from time to time about the more grotesque and stomach-churning side of the gaming industry. I also love making music and working on YouTube videos from time to time for my channel. My content is definitely random, but if you find something to your liking, don't be afraid to mention it to me on Twitter or my channel.


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