Earlier this week, Activision officially unveiled Call of Duty: Infinite Warfare as well as Call of Duty: Modern Warfare Remastered, and many in the video game community have reacted negatively. The game’s sci-fi theme and space setting isn’t sitting well with some fans, while many others are upset that Modern Warfare Remastered is only available digitally with the purchase of Infinite Warfare. The backlash is demonstrated by the fact that the trailer has a dislike to like ratio of approximately 70-30.
Activision CEO Eric Hirshberg was asked about the negative responses to the reveal during Activision’s earnings call yesterday. Hirshberg kept a positive tone, responding that
Black Ops II also faced heavy criticism when it was revealed, but went on to be the most successful game in the franchise. He also explained that Activision’s goal this year is to cater to both the fans that want new, innovative experiences and the fans “who are nostalgic for the boots on the ground-style gameplay.” You can check out his full thoughts below.
“First of all, you gotta love the passion of gamers. This is an industry like no other and a fan base like no other. We love that our fans treat this franchise like their own and have such strong points of view about it. There just aren’t many entertainment franchises on earth that can generate the kind of passion that Call of Duty can… and that’s a good thing.
“Secondly, of course, we know there are people in our community who are nostalgic for the boots on the ground-style gameplay; that’s why we made
Modern Warfare Remastered. But we also have millions of people in our community who want to have new innovative experiences in the game each year and Infinite Warfare is going to deliver that.
“The good news is this year we found a way to deliver both in one package while keeping our community together. While of course we see the passionate opinions online, we also look at other measurements and the fact is — while it’s very early — pre-orders are off to a very strong start. Views of the reveal trailer … are up and, in fact, the number of likes per view on the
Infinite Warfare trailer are the highest we’ve ever seen.
“We’ve seen this in the franchise before. The reveal trailer for
Black Ops 2, which took the franchise into the future for the first time, had the most dislikes of any reveal trailer we had ever made at that time. And that went on to become our most successful game ever.
“Right now, the franchise has never been stronger. We have more people playing
Black Ops 3, a game that takes place in the future, with boost jumps and fictitious weapons, than any game in our history.
“What we know for sure is that if we always just did what worked in the past and never took any creative risks, we wouldn’t have a franchise. The day to worry is the day we stop trying new things.”
— Eric Hirshberg